Building on its earlier report, the Economic Daily News has revealed Apple will indeed start pricing for its new flagship iPhone X at $999, but the revelation behind this is it actually means Apple has decided to both increase and cut iPhone prices. Yes, you read that correctly.
Right now the current iPhone line-up looks like this:
- iPhone 8 - 64GB ($699), 256GB ($849)
- iPhone 8 Plus - 64GB ($799), 256GB ($949)
- iPhone X - 64GB ($999), 256GB ($1,149)
When Apple releases its 2018 iPhones there will be no iPhone 9 or iPhone 9 Plus. The iPhone 8 and iPhone 8 Plus were editions for their well-worn designs. Instead, Apple will introduce three new iPhone X-inspired models:
- iPhone X SE (new model) - $799
- iPhone X (second generation) - $899
- iPhone X Plus (new model) - $999
Yes, entry-level pricing for these new iPhones will increase $100 with the iPhone X SE (also dubbed the ‘iPhone SE2’ by some - an LCD-based, single camera version of the iPhone X), but the second generation iPhone X will decrease by $100 to make room for a larger and top of the range 6.5-inch ‘iPhone X Plus’ that remains just under $1,000.
Needless to say, these are entry-level prices for each model so expect to pay $150 more for top tier storage (likely still 256GB). Elsewhere the iPhone 8 and iPhone 8 Plus will receive price cuts, but the original iPhone X will be withdrawn from sale prematurely so it doesn’t clash with sales of the iPhone X SE.
Sound crazy? Actually, the EDN is just adding substance to thoughts of two prominent analysts whose research previously argued it would be unsustainable for Apple to increase iPhone prices yet again. Both suggested identical pricing tiers.
All of which means Apple is prepared to roll the dice again on $1,000 iPhones. But this time it will promise customers - quite literally - more for their money…