New iPhone Leak Reveals Apple’s Expensive Decision

Did Apple AAPL +1.38% ask too much for the iPhone X? Sales and feedback suggest so, but new leaks reveal Apple is again prepared to demand $1,000 for its new iPhones. And now we know the reason why…

Building on its earlier report, the Economic Daily News has revealed Apple will indeed start pricing for its new flagship iPhone X at $999, but the revelation behind this is it actually means Apple has decided to both increase and cut iPhone prices. Yes, you read that correctly.

Concept Creator

iPhone X 2018 concept showing a reduced notch

Right now the current iPhone line-up looks like this:

  • iPhone 8 - 64GB ($699), 256GB ($849)
  • iPhone 8 Plus - 64GB ($799), 256GB ($949)
  • iPhone X - 64GB ($999), 256GB ($1,149)

When Apple releases its 2018 iPhones there will be no iPhone 9 or iPhone 9 Plus. The iPhone 8 and iPhone 8 Plus were editions for their well-worn designs. Instead, Apple will introduce three new iPhone X-inspired models:

  • iPhone X SE (new model) - $799
  • iPhone X (second generation) - $899
  • iPhone X Plus (new model) - $999

Yes, entry-level pricing for these new iPhones will increase $100 with the iPhone X SE (also dubbed the ‘iPhone SE2’ by some - an LCD-based, single camera version of the iPhone X), but the second generation iPhone X will decrease by $100 to make room for a larger and top of the range 6.5-inch ‘iPhone X Plus’ that remains just under $1,000.

Concept Creator

iPhone X SE concept

Needless to say, these are entry-level prices for each model so expect to pay $150 more for top tier storage (likely still 256GB). Elsewhere the iPhone 8 and iPhone 8 Plus will receive price cuts, but the original iPhone X will be withdrawn from sale prematurely so it doesn’t clash with sales of the iPhone X SE.

Sound crazy? Actually, the EDN is just adding substance to thoughts of two prominent analysts whose research previously argued it would be unsustainable for Apple to increase iPhone prices yet again. Both suggested identical pricing tiers.

All of which means Apple is prepared to roll the dice again on $1,000 iPhones. But this time it will promise customers - quite literally - more for their money…

Rubaitul Azad

I’m a professional Web , UI , UX IA & Ixd Developer . I love design since i was a small kid. I learned how to program by working on lots of different website projects starting from a pretty young age. So i decide to make my love to my job. I always recommend for people to simply get stuck in and enjoy what they’re doing, and don’t worry too much about the certificates.

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